Asia remains a leader among travel destinations thanks to its diverse cultures and breathtaking natural beauty.
We have compiled a list of destinations that have long been overlooked but have now become alternatives for travellers to popular spots like Bali, Tokyo, and Bangkok. In 2025, pay attention to these corners of this wonderful continent.
Saudi Arabia
Saudi Arabia is a new, vibrant destination for travellers. The country only recently opened its doors to tourists and will continue to amaze with its blend of ancient culture and ultra-modern architecture in 2025.
What to see?
- Al Ula: The “library” of rock inscriptions at Jabal Ikmah, desert landscapes, and the Maraya Concert Hall (the largest mirrored building in the world).
- Riyadh: Climb the iconic towers — Al Faisaliah, shaped like a pyramid with a giant orb at the top, and the Kingdom Centre, home to the Sky Bridge observation deck.
- Diving in the Red Sea: Choose a resort you like and enjoy observing the underwater world.
Ho Chi Minh City, Vietnam
Ho Chi Minh City is the heart of southern Vietnam, where modern skyscrapers coexist with French colonial architecture and traditional markets. Fifty years after the fall of Saigon, Ho Chi Minh City (still called Saigon by locals) will host a series of grand events, exhibitions, and celebrations marking half a century of the country’s reunification. Despite rapid development and modern constructions, the city, once known during French colonisation as the “Pearl of the Orient,” has retained much of its old-world charm.
What to see?
- Markets: Try local delicacies and shop for souvenirs. The two most famous markets are Ben Thanh Market and Binh Tay.
- Cu Chi Tunnels: Dive into wartime history.
- Notre-Dame Cathedral Basilica of Saigon: A masterpiece of French colonial architecture.
Tip: Visit from December to April to avoid the rainy season and enjoy relaxed street-side café seating.
Kuala Lumpur, Malaysia
Kuala Lumpur is a place where skyscrapers, such as the Petronas Towers, coexist harmoniously with street markets and historic temples. This year-round destination boasts world-class shopping and dining, particularly in the relatively new Exchange TRX mall, which opened in 2023. You’ll never go hungry here, as the culinary variety is truly impressive! Also, the Waldorf Astoria Hotel, featuring the iconic Peacock Alley lounge and bar, is set to open this year.
What to see?
- Petronas Towers: The city’s iconic symbol.
- Batu Caves: A temple complex within a limestone hill.
- Central Market: A cultural hub with handicrafts and local cuisine.
Tip: Don’t miss the street music and sports events held on Sundays from 7 to 9 am as part of the recently introduced Car Free Sunday initiative, where some roads turn into pedestrian zones.
Osaka, Japan
Osaka is not only Japan’s culinary heart but also a place rich in history and vibrant cultural life. While travellers often head straight to serene Kyoto after visiting Tokyo, we recommend giving energetic Osaka a closer look! Don’t miss KITTE Osaka, a gastronomic haven opened in the summer of 2024 within the JP Tower Osaka, spanning six floors and featuring over 50 new restaurants.
What to see?
- Osaka Castle: A historic symbol of the city.
- KITTE Osaka: A space with more than 50 new restaurants.
- Universal Studios Japan: A world-class theme park.
Tip: Be sure to try takoyaki (fried octopus balls) and okonomiyaki (Japanese savoury pancakes).
Bhutan
A place for a complete reset, Bhutan continues to capture travellers in 2025 with its spiritual atmosphere, untouched nature, and traditional culture. Visit its many monasteries and soak in the serene way of life.
What to see?
- Tiger’s Nest Monastery: A famous monastery perched on a cliff.
- Punakha Dzong: A fortress monastery, one of Bhutan’s most beautiful structures and the historical capital of the Punakha region.
- Tshechu Festivals: Annual religious festivals held in every district (dzongkhag) of the country.
Tip: Show respect in conversations about former and current kings and all religious matters. Stupas and other sacred sites should be circled with the right shoulder closer to them. Temples and monasteries should be visited in modest, covered clothing.
Maldives
Trending worldwide, the Maldives are perhaps the most famous islands in the Indian Ocean. In 2025, they remain the ultimate choice for those seeking seclusion, luxury, and underwater adventures.
What to see?
- Underwater restaurants: Dine among marine life.
- Corallarium: The first underwater museum in the Indian Ocean.
- Bioluminescent plankton: On Vaadhoo Island, watch the sand glow and shimmer like the night sky at dusk.
Tip: Consider renting a private villa with direct lagoon access.
Nepal
Nepal is a dream for those seeking adventure, inspiration, or solitude in the Himalayas. In this highest-altitude country in the world, two ancient religions — Hinduism and Buddhism — coexist. Aside from spiritual fulfilment, trekking is another reason to visit Nepal, with the Everest Base Camp trek being the most iconic.
What to see?
- Kathmandu: Historic palaces and temples.
- Everest: Trekking to the base camp — a challenge for adventure seekers.
- Meditation courses: A typical programme includes morning meditation, lectures, discussions, guided meditation, and reflection on the day’s lessons.
Tip: The best time to visit is March to May and September to November, as summer is dominated by the monsoon season. December to February may also not be ideal due to the lack of heating in Nepal and frequent, long power outages, making electric heaters in budget hotels unreliable.
Each of these destinations is unique in its own way. Whether it’s futuristic cities, tropical beaches, or monasteries in the mountains, Asia will give you unforgettable experiences. Where would you like to go this year?
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