The travel industry continues to evolve, reflecting our new values and aspirations. One of the key trends of 2025 will be “soft travel” — a concept of mindful and comfortable journeys that prioritises sustainability, harmony, and the enjoyment of every moment.
“Soft travel” is a whole philosophy of travel, focused on minimising stress and seeking inner balance. More and more travellers are prioritising mental health and seeking destinations that offer a kind of "pause" from the fast pace of modern life. This trend revolves around several principles, explained in more detail below.
A slower pace
Rather than jam-packed itineraries and rushed sightseeing, travellers opt for a slower pace. For example, they take leisurely walks through picturesque villages in Italy, retreats in Nepal, and daily meditations with experienced instructors.
Harmony with nature
Eco-friendly routes are gaining popularity: stays in eco-lodges, cycling trips, and walks through nature reserves. These experiences offer a chance to connect with nature and enjoy fresh air.
Cultural immersion
“Soft travel” promotes deep immersion in local culture. Visitors meet residents and explore their traditions, crafts, cuisine, and language. They visit traditional workshops to learn the secrets of pottery or carpet-making. They take part in cooking classes to master dishes the region takes pride in. They listen to stories passed down through generations or try learning a few phrases in the local language.
Comfort and mindfulness
This is travel where comfort is harmoniously combined with care for the environment. It’s about resting with consideration for the world around you: choosing hotels that reduce their impact on the local ecosystem, opting for eco-friendly transport, and leaving no waste or damage behind.
How to organise a “soft travel” journey?
Our agency will gladly help you create the perfect journey that embodies the spirit of “soft travel.” Here are just a few ideas:
- Iceland: Take unhurried walks among mountain peaks, dormant volcanoes, thundering waterfalls, and steaming geysers. Here, nature sets the rhythm, and people teach simplicity and how to cherish every moment.
- Bhutan: A country focused on happiness offers peaceful relaxation in harmony with nature and spiritual practices. Meditate, hike, and explore Eastern philosophy.
- South Africa: The perfect place to live in the moment — enjoy a relaxed meal with views of vineyards, learn about local winemaking traditions, and take leisurely walks on a farm. Afterwards, head off on a safari to connect with wildlife and indulge in a digital detox.
Travel is not just about changing locations but about finding inner harmony. “Soft travel” is the perfect way to discover the world and yourself!
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